Machinima is a futuristic, viral option for marketers

Although
still in its infancy, machin­ima — animated films created by using a
number of different game or virtual world engines — is rapidly emerging
as a surpris­ingly effective new tool for marketers.
Currently, most machinima
is produced through the online virtual world Second Life. However, it
is expanding to include other online games and virtual worlds.
“From a creative [...]